Marketing Strategies & Practices of a Record Company
- A Case Study of EMI (Malaysia) Sdn. Bhd.
By Lee Choon Liang
Submitted in partial fulfillment (1 unit)
of the requirement for the
Bachelor of Economics (Business Administration)
University of Malaya
1997/1998
Abstract
Acknowledgement
Chapter 1 : Introduction
Chapter 2 : Record Industry's Environmnet Analysis
Chapter 3 : Case Study - EMI (Malaysia) Sdn. Bhd.
Chapter 4 : SWOT Analysis
Chapter 5 : Conclusion & recommendations
Bibliography
Copyright by Lee Choon Liang 1997. Unauthorised reproduction is prohibited.
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